First question: Why didn't Blue Sky make this? They've proven they can do Dr Seuss pretty darn well, and can make 3D animation act similarly to Seussian creatures (stretchy and bouncy). This movie just basically looks like Despicable Me meets some silly stuff, and doesn't feel like Doctor Seuss.
Second question: What is with Illumination entertainment and Bowl cuts? The two villains they've had both have Bowl cuts, and end up being non-menacing joke-villains.
Related to the previous question, why did The Lorax need a villain? They already have a villain, the Onceler. He cuts down the trees and turns the area into a smog-filled wasteland.
Speaking of the Onceler, in the original version we never see the Onceler's face, only his arms. This was to have the message that the Onceler could be anyone, just like the kid he's telling the story to could be anyone. Anyone can destroy nature, and anyone can also restore it. Honesty it doesn't bother me that we see him and lose symbolism. What bothers me more is the banal antics... Pulling his bed out of the house while he's sleeping, going down a river to a waterfall... a "bromance" story... Whenever the story deviated from the original is when it felt like it was dragging the most to me. And the songs... The songs in this movie just feel forced, like they were thinking "This is a Seuss movie, so we need songs!"
The We are Here song from Horton Hears a Who was badass, and let me explain why: anyone who knows about the original book knows that the whos all have to make a lot of noise. In the 3D version, they do it through a massive chorus and band that feels epic. It was written by John Powell, who has done How to Train your Dragon, Rio, Kung Fu Panda 2, Bolt, Happy Feet, X-men: Last Stand... He also did the Lorax. Not that it is at all apparent, since the songs almost seem like Randy Newman wrote them then told John Powell to shine them. It is sad when I want to hear the song "Let It Die" which was an acapella solo, more than "Let It Grow" which featured an entire city singing.
None of that is even getting into the plot, which feels padded further than it needed to be. The story of boy-whats-his-name-it-doesn't-matter, and his love for miss-high-school-not-gonna-date-you-jailbait, is completely overdone and annoying. The Onceler's family are also pointless and annoying, just serving as comedy relief in a movie with too much of it.
I'm not going to try and summarize the movie, I'll just give the important points:
- The Onceler is looking for a special plant to provide supplies for his thneed, which is a type of cloth that can become any article of clothing.
- He finds the product in Truffula trees, and cuts one down to start making the thneed.
- Cutting down the tree summons the Lorax, who speaks for the trees.
- The Lorax tries to convince the Onceler to not cutdown the trees.
- The Onceler tries harvesting from the trees without cutting them down, but finds it too slow for production. So he resumes cutting the trees down.
- After a while, all the trees are cut down, and the animals and the Lorax are forced to leave.
- The Onceler has the last seed of the Truffula tree, and gives it to jailbait-boy so he may regrow the tree in a couple decades.
That's it, that's all the movie needs. Bugger the love story, bugger the story about privatizing air, just focus on Onceler growing his industry, how it destroys the surrounding area, and how it needs to be repaired. Nothing else is necessary. This could be a half-hour tv special, it did not need to be a full-length movie. There is almost no material to the story to make it feature length.
Now, compare this to the Grinch... The Grinch didn't do much better than the Lorax, but it had a better idea on how to make it last longer. It gave motivation to the Grinch, which is something the original didn't have.
The Lorax is a short story, with no real room for expansion. Any expansion just feels like padding, and that is always a bad idea.
This has been Fixer Sue, telling you a movie that is already rated poorly, is unnecessary.
Oh, and Illumination entertainment... Drop the minions. The animals in the story were just minions in furry skins. Yes they were successful, but they grate. If you try the formula again more people will notice and start to hate you like they did pre-How to Train your Dragon Dreamworks.